Browsing by Author "Gitonga, Nathan"

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    An Analysis of Extrinsic Motivation Strategies Employed at Kipchabo Tea Factory, Nandi County, Kenya
    (Journal of African Interdisciplinary Studies, 2025-04) Lelimo, Abraham K.; Gitonga, Nathan; Misoi, Meshack
    The top priority of many corporate organizations currently is to enhance employee performance so as to attain the desired outcomes from them, but this is proving to be more difficult and challenging because of the competitive atmosphere of the company setting. Among the key industries affected is the tea industry, which is among the fast-growing industries in Kenya. This study examined extrinsic motivation strategies used in Kipchabo Tea Factory, Nandi County. The study sought to identify the types of motivation employed at Kipchabo Tea Factory and was guided by Herzberg’s and Maslow’s theories of motivation. A descriptive research design was adopted. Reliability was tested using Cronbach’s alpha, yielding a coefficient of 0.709. Findings indicated mean scores ranging from 2.98 to 3.28 across extrinsic motivation indicators, including recognition and awards, promotion, job security, workplace environment, training and development, team building activities, leadership and management support, and compensation and benefits. The results indicate good implementation of extrinsic motivation strategies at Kipchabo Tea Factory. The study concludes that effective integration of these strategies into daily operations and human resource practices, together with employee feedback, can enhance employee performance.